FOR OUR LEGALLY BLIND DIRECTOR
This entire proposal has been built with accessibility as the foundation. You can navigate everything with your keyboard (press Tab to start), use a screen reader, and toggle high contrast mode below.
Thou Foundation
Complete Digital Ecosystem Proposal – Brand, Website, Accessibility & Long-Term Partnership
Hello.
I'm going to be honest with you. Most proposals are boring. They're full of words like "synergy" and "robust solutions" and by page three you're either asleep or questioning your life choices.
This isn't that proposal.
Because here's the thing: Thou Foundation serves blind and visually impaired people. And we understand that one of your directors is legally blind. That means your website can't just look good. It has to actually work for the people you're trying to reach, including your own team. Most agencies talk about accessibility. We actually build it.
This document isn't just a proposal about accessibility. It's a working example. Right now, as you read this with your screen reader, or keyboard, you're experiencing how we build. Press Tab. See the focus rings. Toggle high contrast. This is a sample of what we can deliver, but limited to.
Let's get into it.
Who we are
We're BUmedia Creative Communications. I'm Phil Mo, CEO, and the person who'll be personally making sure this project doesn't just happen, but happens right. We've been around long enough to know and understand what we're doing, but not so long that we've forgotten how to have a personality. We build websites, brands, and digital tools for organisations that actually give a damn. NGOs, community projects, mission-driven businesses-if you're trying to make the world slightly better, you're our kind of people.
Our team is a mix of creative misfits and technical nerds. We argue about font choices, get excited about clean code, and have strong opinions about button placement that we will defend to the death. In other words: we care.
If you want proof we're not making this up, have a look at our portfolio: bumedia.online/creatives-portfolio/
We don't just talk about accessibility. We show it.
Try these. They actually work.
1. High Contrast Mode
Click the button below to toggle high contrast mode. Notice how everything transforms.
This is what high contrast looks like. Black background, yellow text.
2. Built for Screen Readers
If you're using a screen reader: You can navigate this entire proposal with headings.
3. Text that actually scales
Try zooming in to 200% - everything still fits.
4. Keyboard navigation
Press Tab to see the yellow focus rings.
What we think you actually need
Let's cut through the jargon. You need a website that:
- Actually works for blind and visually impaired people. Not just "technically meets guidelines," but genuinely feels like it was built with them in mind—including your legally blind director.
- Makes people want to donate. Not through guilt, but because your work is clearly incredible.
- Sells merchandise without making people rage-quit. We've all abandoned charity checkouts. That won't happen here.
- Doesn't require a computer science degree to update. You should be able to add a news post without calling us in a panic. (Though you can still call. We like calls.)
- Gives you proper tools to manage donors and volunteers. That's where Zoho comes in.
- Lets people reach you instantly. That's where WhatsApp integration comes in.
- Stays secure. Because the last thing you need is your donor data leaked. That's where Wordfence Pro comes in.
What's actually included in this proposal
Brand & Full Branding Kit
- Logo: 3 concepts, refined to one. Delivered in all formats.
- Colour palette: High-contrast, accessible from day one.
- Typography: Readable fonts for digital and print.
- Full Branding Kit with Mock-ups: Letterhead, business card, email signature, plus branded merchandise mock-ups.
Domain, Hosting & Email
- Domain registration: One year, your name, you own it.
- Hosting: Proper WordPress hosting with SSL.
- Email setup: Professional addresses configured.
Zoho – Your Operating System
CRM for donors, Mail, Campaigns, Forms. Setup fee covers our time. Monthly licences separate.
Google & Social
- Google Business Profile: Full setup and verification.
- Social media: Up to 4 accounts professionally created.
Website – 5 Pages with E-Commerce
Platform: WordPress with Elementor Pro. Accessibility: WCAG 2.1 AA compliant.
Pages: Home, About, Services, Get Involved, Contact.
E-commerce: Donations + merchandise store. Fully accessible.
WhatsApp Widget Integration
Fully accessible chat widget with ARIA labels and keyboard support.
Security – Wordfence Pro + Hardening
ENTERPRISE SECURITY
Enterprise firewall, malware scanning, login security, 24/7 monitoring.
Beyond this project: Services we can grow into together
This proposal covers your immediate needs. But we're not just a one-project agency. We're a creative communications partner who can scale with you as Thou Foundation grows. Below are services we offer that we can activate on-demand when you're ready, we discuss and find a model that works for both of us.
Content & Creative
- Content Management: Ongoing website updates, blog posts, news articles, donor communications
- Copywriting & Editing: Grant proposals, annual reports, newsletters, fundraising appeals
- Visual Art Services: Illustrations, infographics, data visualization for reports
- Photography: Event photography, beneficiary storytelling, staff portraits
Video & Broadcast
- Videography: Documentary-style storytelling, event coverage, beneficiary interviews
- TVCs (Television Commercials): 30-60 second spots for broadcast or digital
- Promotional Videos: Fundraising campaigns, awareness videos, impact stories
- Live Streaming: Event broadcasts, fundraising galas, panel discussions
Brand Management
- Brand Strategy: Brand positioning, messaging frameworks, tone of voice
- Brand Guidelines: Comprehensive brand bibles as you grow
- Brand Audits: Ensuring consistency across all touchpoints
- Merchandise Design: Ongoing merch development for your store
PR & Communications
- Media Relations: Press release writing and distribution, media lists
- Crisis Communications: Strategy and support when needed
- Thought Leadership: Op-eds, speaking opportunities, expert positioning
- Stakeholder Communications: Donor updates, partner newsletters
Events Management
- Fundraiser Events: End-to-end event planning and execution
- Gala Dinners: Venue sourcing, catering, entertainment, guest management
- Awareness Campaigns: World Sight Day, White Cane Day, etc.
- Virtual Events: Webinars, online auctions, hybrid events
Promotions & Activations
- Marketing Campaigns: Integrated campaigns across digital and print
- Social Media Management: Ongoing content, community management, paid ads
- Activations: Pop-up events, awareness stands, community engagement
- Influencer Partnerships: Identifying and managing ambassadors
Printing & Production
- Brochures & Flyers: Design and print management
- Annual Reports: Printed and digital versions
- Banners & Signage: Event banners, directional signage, exhibition stands
- Merchandise: T-shirts, caps, water bottles, awareness ribbons
Fundraising Support
- Campaign Strategy: Fundraising calendar, donor journeys
- Donor Management: Zoho CRM optimization for fundraising
- Grant Writing: Research and writing support
- Corporate Partnerships: Pitch decks, sponsorship proposals
Here's how it works:
These services are available on-demand. As your organisation grows, we sit down, discuss your needs, and find a model that works for both of us—whether that's project-based, a retainer, or a flexible bundle. No pressure, no hard sell. Just a conversation about what you need, when you need it.
Some services we can incorporate as the organisation grows. Others might make sense now. Let's talk about it.
What this costs (the current project)
| Item | Description | Cost |
|---|---|---|
| Domain | 1 year registration | R 350 |
| Hosting | WordPress hosting with SSL, 1 year | R 1,500 |
| Email setup | Professional email configuration | R 1,000 |
| Zoho setup | CRM, Mail, Campaigns, Forms configuration | R 5,500 |
| Google Business | Complete setup, verification, optimisation | R 1,500 |
| Social media | Up to 4 accounts, professional setup | R 2,500 |
| Brand identity + Full Branding Kit | Logo, colours, fonts, guidelines + mock-ups | R 6,500 |
| Wireframing & UI/UX | 12 hours wireframing + 20 hours UI/UX design | R 10,200 |
| Website Development | WordPress build, e-commerce, accessibility | R 26,850 |
| WhatsApp Widget | Fully accessible chat widget | R 2,500 |
| Project Subtotal | R 58,400 (VAT Excl.) | |
Maintenance Packages
| Service | Description | Monthly |
|---|---|---|
| Basic Care | Backups, updates, monitoring, 2hrs support | R 1,250 |
| Standard Care | Basic + 5hrs support, content updates | R 2,500 |
| Comprehensive Care | Standard + 10hrs support, Wordfence Pro, 24/7 monitoring | R 6,500 |
Our Commitment: A 3-Year Partnership
We're not interested in building your site and disappearing. We want to be your long-term digital partner.
Initial term: 3 years service delivery period.
Scalability: Additional features (including any of the services above) charged separately based on requirements.
Auto-renewal: After 3 years, automatically renews for 5 years if both parties are happy.
Timeline – 8 weeks
Why BUmedia?
- We actually care about accessibility. Your legally blind director will be part of our testing process.
- We're properly nerdy about the technical stuff. Clean code, security, performance.
- We're also creative. Your site won't look like it was designed in 2005.
- We're human. Call us. Email us. Disagree with us. We're in this together.
- We're a full-service agency. From video to print to events, we can grow with you.
What now?
Let's talk.
You've read the proposal. You've seen the full range of what we can offer. Now let's have a real conversation about what you need—today, next year, and beyond.
Schedule a TalkPhil Mo, CEO
Email: philmo@bumedia.online
Phone: 012 408 0002
Mobile: 068 625 1822
We'll find a model that works for both of us—project-based, retainer, or on-demand. No pressure, just partnership.
P.S. – The services grid above? That's not a sales pitch. It's an invitation. When you're ready for any of it, we're here. Simple as that.